This Is Why Your Digital Marketing Isn’t Working
A lot of companies come to us when their digital marketing isn’t working. Often they have been sold a website or some kind of ongoing advertising (pay per click or search engine optimization) that isn’t bringing in substantial profits.
Here are 3 Reasons why your digital marketing might not be working as well as you’d like.
1) Your website isn’t designed properly
Web design professionals come in a few categories: There are graphic designers turned web designers. There are coders who become web designers. Then there are marketers who become web designers or who direct the design of websites. The marketers are who you need to look for. These people are experts in making money from building customer centric websites and running digital marketing campaigns. Always remember what David Ogilvy said “If it doesn’t sell, it isn’t creative”
2) You have no understanding of digital marketing
It is essential you have a fair idea about the differences in providers of digital marketing. A little education will save you a large amount of money in the digital marketing world. That’s why we produced our online marketing toolkit which you can download. This will help you keep any provider you choose honest.
3) You are not considering the lifetime value of the customer and their referrals
A lot of advertisers look at their online marketing as a linear equation. However when taking into consideration repeat and referral business from your online marketing campaigns, you may just find that your online marketing is working.
If you have any questions about how to create successful online marketing campaigns that produce results contact us today.