Why Hire a Digital Marketing Agency
Have you realized the necessity of using digital marketing to take your business to the next level but you are not sure where to start? Do you post a job description online and hope for a candidate who will know what they are doing, or do you search for a digital agency instead? Hopefully the next 7 facts will make it easier for you to make this decision!
1. Focus on Running Your Business
Although Digital Marketing may seem simple at the onset, it is a lot of work! You will need to hire new employees who will need management support, strategy alignment and all sorts of administrative resources. Imagine onboarding a few new employees, setting up their desks and computers, introducing them to the company culture, resources and reporting structure. This is just the effort to setup the team, now you have to figure out managing and aligning their work with the rest of the organization.
This can be time consuming and takes away your focus from what you are good at: running your business! When you try to do everything yourself it might start to feel like you are working on your business constantly fixing issues, and not in the business which you were excited to create. When you hire a digital marketing agency, they will quickly evaluate your needs, create a strategy and get you measurable results, with no headaches and other costs. This way your campaigns start working for you much faster!
2. Lower Overall Cost
Most companies consider hiring their own team because they think it will be more cost efficient. After getting a couple of quotes from agencies and some basic math, you will quickly see that using a digital agency that charges for the work they deliver is much cheaper over the long run. In addition, since agencies are contracting workers to you, there is no payroll taxes, employee costs such as benefits and health care.
Also, you don’t have to pay for any software and subscriptions that are required for building a website, figure out hosting and backup which can also cost quite a bit.
A professional digital marketing agency will also ensure that your data is secure and your website performs highly all the time. Even creating impactful content for your website can be costly as you will need SEO specialists to do keyword research and copy writers to create the perfect content for your audience. A digital marketing agency will be able to create relevant and unique content designed to drive traffic to your website.
3. Let the Experts Handle it
When you hire a digital marketing agency, not only you don’t have to worry about the onboarding cost of employees, but also you won’t have to worry about their real level of expertise and keeping their skills up to date in the fast-changing world of SEO. Professionals who work at a digital agency go through a thorough selection process and receive continual education on the newest trends. Also, because they deal with a number of clients, they gain a broad understanding of SEO beyond your business and can use lessons they learn from other projects to improve your website. They will know where to host your domain and emails and how to best track your website and content results. In addition, as social media has become an undenying channel for all businesses to take part in, the interactions and content have become more complex and sensitive. Professional social media managers from a digital agency will know exactly what your presence online should represent and which audiences to target.
4. It’s easy to scale based on your needs
One of the biggest advantages of using a digital marketing agency to build your website is that they can scale their resources according to your needs. Otherwise you will have to hire and fire staff as your company goes through growth and strategy changes.
Most agencies can even assign specialists to your project based on the short-term needs, something that is just too hard to do on your own. So if you need new hosting, content setup, social media support or even help with your overall Digital Marketing strategy, a digital marketing agency will be able to support your needs as your online presence evolves.
5. They Offer Measurable Results
In the world of digital marketing with so many metrics to follow, it can be hard to measure the true impact of a campaign. The agencies however can report on relevant and measurable Key Performance Indicators (KPIs), that they can benchmark against other players in your space. They also provide monthly or quarterly reports to ensure you that your investment is bearing results.
Accountability is a pillar of any good business relationship and the agencies are very aware of the need for continuous and unobstructed view of your performance and can give you detailed information, for example of which customers are reaching your site through which keywords.
6. They have tools and relationships
To create and manage a website and most other Digital marketing campaign a number of expensive tools and subscriptions are required. In addition, to better promote your links, you need strong relationships with high Domain Authority blogs that can post your article. All this means a lot of cost and time spent on your digital marketing campaigns that can be used on your core business. When you work with a digital agency, they will have the highest level services from analytics, keyword research, competitor analysis to paid search management and automation tools.
7. You get the Stability and consistency your business needs
When you choose a digital marketing agency, you won’t have to worry about employee turnover and that you will have to start over with a new employee who does not know anything about your business and your Digital marketing Strategy. With the departure of a good employee all the knowledge that they have gained through your investment will walk out of the door with them.
Agencies on the other hand have transition documentation and plans ensuring that any knowledge from your endeavour is preserved regardless of the team working with you.
Now, before you Google and look for the perfect digital agency to create your website, there are a few things you should consider. First, not all agencies are the same! Many make bold claims but are not able to deliver what they claim. The best way to ensure that the digital marketing agency you choose is as effective as they say, is to review their past results and client testimonials. Additionally, digital marketing is a continuous process, the digital agency you choose should provide you with flexibility and reassurance, so you know that they have your back when you need it.
The professionals at Kala Digital, not only can provide you with a proven track record of their success for similar clients, but also offers free consultations, no lock in contracts and flexible economical terms.